Why INTJs Make Remarkable Entrepreneurs (And How You Can Too)

INTJs are best suited to become remarkable entrepreneurs because of their ability to discover patterns in the marketplace where new and innovative products and services can be developed for specific audiences.  The innovative hardwiring of INTJs allow them to potentially revolutionize industries through their systematic and methodical ways of creating groundbreaking products and services.

Hayes (2020) of Investopedia defined an Entrepreneur as “An individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures…

Entrepreneurs play a key role in any economy, using the skills and initiative necessary to anticipate needs and bring good new ideas to market.”

The core personality of INTJs is suited for creating business enterprises where they are in control and in charge.

Personality Growth (2019) suggested that: INTJs are very independent people, and because of this they don’t really like answering to anyone else. Often having to work under people can be frustrating for the INTJ, and leave them feeling drained and uneasy with their job. When they make the choice to be their own boss, the INTJ often feels very rewarded by this option. They enjoy having the space and freedom to make their own choices and not have to constantly answer to someone else’s expectations para.4).

INTJs are natural problem solvers and can often find ways of getting things done even when something gets in the way (para. 5).

In a complex marketplace, the ability to spot trends, and create products and services that solve problems make INTJ entrepreneurs important now more than ever.

Generally, INTJs are pattern seeking individuals, which has the makings of a remarkable entrepreneur.

The Personality Club (n.d.) postulated that: INTJs often see things that other people don’t or can’t. This is because of their dominant function, introverted intuition. This function is constantly sifting through all the information that it gathers and finding patterns (para. 1).


Why INTJs Make Remarkable Entrepreneurs


Unfortunately, the innovative aspect of entrepreneurialism is often lost with the flippant use of the term. The critical aspect of Hayes’ definition is that entrepreneurs bring new and innovative ideas to the marketplace. This is the critical difference between mere business ownership and franchising. Entrepreneurs view opportunities with fresh eyes that others often don’t see.

Traditional business people enter saturated markets participating in the commodification of goods and services. In other words, there is nothing new or innovative that they bring to the market. Socks are socks. And soap powder is soap powder.

Contrarily, entrepreneurs, particularly INTJs, reimagine what socks or soap powder can be, and relentlessly pursue new ways of presenting these new products to the market, as well as new uses.

INTJs who opt to become entrepreneurs remain committed to their hardwiring by not replicating the actions and behavior of extroverted entrepreneurs.

Miller (n.d.) said: An introvert should not be following an extrovert’s roadmap to build a business. They need to follow a different path to reach success – a path that’s rarely talked about because introverts aren’t doing the talking…Extroverts sell with persuasion. Introverts sell with information.

Miller’s proclamation aligns with the intellectual acuity of INTJs. The internet allows entrepreneurial INTJs to create software and intellectual property within silos. Long gone are the days where entrepreneurial INTJs have to adopt the mannerisms of extroverts.

Now, INTJ entrepreneurs can dissect a problem, discover benchmarks, analyze possible solutions, and present recommendations. All behind a computer within the confines of their homes.

Moreover, INTJs’ natural inclination towards reading, writing, and solitude make them the perfect purveyors of new online products and services.

What are the components to the IBAR process?

There are a myriad of strategic and critical thinking methods INTJs can use to formulate a plan for their entrepreneurial pursuits.

The IBAR Critical Thinking Method (IBAR) is a simple, fast, and concise way of moving a problem from diagnostics to solution-based recommendations.

IBAR is an acronym for Issue, Benchmarks, Analysis/Application, and Recommendations.

It is a critical thinking method inspired by similar methods used in many American law schools, as well as leading business schools, but geared for the average person.

Problem Diagnostics

Issue (Problem Diagnostics): The issue or problem begins the process. All products and services are designed to solve a problem in the marketplace. The Issue part of IBAR answers the What, When, Why, Where, and How of the problem.

By diagnosing the issue correctly, you begin asking the right questions for developing solutions that lead to creating new and innovative products and services.

You want to know what is the problem so that you can isolate its impact on the marketplace for specific audiences.

By understanding when the issue occurred, you can determine a timeline that allows you to ascertain what happened in that space of time that might have created the issue. By keeping a timeline of events, you can better determine what period may need to be focused to determine the life cycle of the issue.

Determining why an issue exists may require as many possibilities as there are solutions. Therefore, include what can be drawn by facts, as well as what assumptions might need to be made.

Finally, how the issue occurred may or may not be immediately known. But, by combining all the possible angles to an issue (What, When, Why, Where, and How), you have done a thorough diagnostic on the totality of the issue, which gives you direction and insight into what is to be considered.

It’s acceptable to have repetition in diagnosing a problem to ensure all the possibilities have been exhausted. Otherwise, you will miss something in your diagnosis that can impact your benchmarking and analysis.

Benchmarks: Benchmarking is a method of comparing your business, ideas, and models against industry standards, leaders, or best practices. Essentially, when a problem arises, you are able to gauge the options available for resolution.

With the advent of the internet, benchmarking is easily accessible once you understand the basic research methodologies that are afforded for generating best practices within other industries transferable to your own.

Once you have isolated possible solutions to your problem, you can begin analyzing and developing applications.

Dr. William Duggan in his book, “The Art of What Works,” suggested that by reviewing what has worked successfully in the past, with some tweaking, it will work again. Good examples are remakes of past successful songs, movies and fashion.

If they were hits in the past, they likely will be hits now. By developing case studies of best practices, precedents, standards that succeeded, you are as William Shakespeare attributed to his own success, “Making new words out of old words.”

In this vein, innovative solutions aren’t derived from wishful thinking. Innovative solutions come from past successes that have been modified for current needs and usage. Become well versed in multi-disciplines and it will become easier to connect seemingly disconnected ideas and concepts together.

For example, if you determine that your issue is creating attractive technology that creates a cult following, then you would benchmark Apple, IBM and Facebook for starters. How would you choose your benchmarks?

You might put in the search engine “Most innovative companies in the 21th century.” When you do a Google search of this inquiry, an article titled, “2019: World Most Innovative Companies.” The article breaks down companies by industries.

By researching how these companies innovate, you can discover how to use these benchmarks to make your company more innovative. The most important aspect of critical thinking is the ability to use external information and facts to solve problems and understand social phenomenon.

Analysis/Application: The ability to decipher, filter, and connect disparate information comprehensively is essential for solving your audience’s problem.  Any solution-based analysis has to be grounded in practical applications.

After you have determined the relevancy in the best practices you have benchmarked, you have to ensure that the benchmarks fit into your operations. The critical thinking process is essential during the Analysis/Application section of IBAR.

The ability to compare and contrast as well as weigh the benefits and liabilities are deliberated here to determine your recommendations.

Analyses ask two questions: How does a benchmark work? And why does a benchmark work? In this analysis, you want to explore the benefits and liabilities for benchmark usage. Knowing how a benchmark works helps you see a better way of solving your problem.

It is a way of not only solving your problem, but effectively using a proven formula for professional success. In conjunction, knowing why it works help illuminate its effect on your business. Many people look at an industry leader’s standing and attempt to duplicate it without analyzing how and why it works and will it work in your situation.

Do not rush to judgment without thoroughly vetting the benefits and liabilities. There is always a downside to every upside, so be vigilant in your analysis. If you are a corporate training company and want to use SkillPath Seminars as a benchmark, do you have the personnel that nets over $10 million a year?

You can still use SkillPath as a benchmark, but you may have to offer fewer seminars and fare better with a smaller team.

Recommendations: Contrary to legal analysis, which calls for a conclusion, the IBAR critical thinking analysis calls for recommendations.  Because of the mutability and flux of the business environment, recommendations allow for innovation and creativity based on the current landscape.

The overarching value of critical thinking is the flexibility and agility of trained minds looking at problems and understanding the process for developing viable solutions based on practical research.

Providing recommendations allow you to change and tweak your solutions as the situation requires. You may triage or rank by priority the recommendations to your solution. You may engage in small experiments that allow you to determine which solutions are most effective for turning around a problem.

However, if you have a solution where the benefits outweigh the liabilities and it fits into your operations, go with that one. The keys to successful implementation are to remain open-minded, flexible, and objective. Let facts and data lead you to your decisions.

In a global economy, the opportunity to become an entrepreneur has never been more available. INTJs who opt to follow this path can do good and do well, simultaneously.

To be born predisposed for great success is INTJs’ birthright. To live any other way is sacrilegious.

—Edward S. Brown, M.S.



Related: The IBAR Way of Critical Thinking & Thought Leadership



Brown, E. (2016). The IBAR way of critical thinking & thought leadership. Atlanta, GA: Core Edge Image & Charisma Institute, Inc.

Hayes, A. (2020, July 1). Entrepreneur. Investopedia. Retrieved from: https://www.investopedia.com/terms/e/entrepreneur.asp.

Miller, M.T. (n.d.), Entrepreneurship for INTJs. MTM. Retrieved from: https://mtm.dev/intj.

Personality Growth (2019, Sept. 19). INTJs entrepreneurs: The pros and cons of being an INTJ entrepreneur. Elite Café Media Lifestyle. Retrieved from: Retrieved from: https://personalitygrowth.com/intj-entrepreneurs-the-pros-and-cons-of-being-an-intj-entrepreneur.

The INTJ as an entrepreneur (n.d.). Personality Club. Retrieved from: https://www.personalityclub.com/intj-entrepreneur.

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