In today’s business climate, where introverts are attempting to make the most of their resources, they need to choose a strategic thinking model that nets the best results.
The SWOT analysis and the IBAR Critical Thinking Method garner good results for short and long-term planning, critical analysis, and problem-solving.
Albert S. Humphrey is credited for developing the SWOT analysis in the 1960s. Essentially, the acronym for SWOT refers to Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are considerations when a practitioner looks inside an organization to determine what it does best and least effective.
Opportunities and threats are outside forces that could prove helpful or harmful to organizational development. In a practical sense, SWOT analysis seeks to find the benefits and liabilities within and outside of an organization.
For example, a small business may be able to change directions rapidly (Strength), but this may prove harmful if the business is undercapitalized as it attempts to create new products (Weakness). Being a small company allows it to specialize in a niche (Opportunity) but may prove harmful if the niche is a commodity that can be dominated by a larger competitor (Threat).
Typically, SWOT analysis allows practitioners to look at all angles of a company to establish a viable marketing and business development strategy.
Edward S. Brown III developed the IBAR Critical Thinking Method (IBAR) in 2012. IBAR’s acronym stands for Issues, Benchmarks, Analysis/Application, and Recommendations.
In strategic analysis, Issues, Applications, and Recommendations review the company’s internal structure, while Benchmarks and Analysis look at outside prospects. In a practical sense, a practitioner would ask what, when, why, where, and how a problem was derived (Issue).
Once the issue has been diagnosed, a practitioner would look for industry standards, best practices, and leaders who have dealt with a similar problem (Benchmarks). From these Benchmarks, a practitioner would determine why and how they worked successfully in the past (Analysis).
It would be similar to precedents established in law. If judges have settled cases that serve as guidelines, the only determination is how this precedent (Benchmark) can be used successfully in this particular instance (Application).
If there are several Benchmarks to consider, they must be triaged or prioritized based on their merit to provide the best chance for successful implementation. Resolving the order of priority is a part of the recommendation process, reflecting the most attractive solution available among options.
SWOT analysis is a comprehensive means of looking at an organization with a 360-degree lens. Harbour (n.d.) outlined the benefits and liabilities of SWOT Analysis. Harbour said the benefits are:
- SWOT helps decision-makers decide on a course of action using a simple matrix.
- SWOT is an excellent tool for marketing campaigns.
- SWOT requires no special training for implementation.
Harbour says the liabilities include:
- SWOT identifies issues without providing solutions.
- SWOT may not reflect the reality of the business.
- SWOT does not prioritize the issue within its four quadrants.
Although very little has been written on the IBAR Critical Thinking Method, the anecdotal analysis generated from its influence from the IRAC Method prompts some benefits and liabilities.
Some general benefits are:
- IBAR creates a solution to the issue.
- Benchmarks are anchored to the past success of diverse companies.
- No special training is necessary after the initial introduction.
Some liabilities include:
- Its critical thinking premise is relegated to a simple formula.
- Provides a recommendation for problem resolution but still requires experimentation.
- Does not have a long history.
Which strategic thinking model is the best?
Based on the findings, SWOT analysis is effective for self-reflection and marketing campaigns.
Whereas IBAR is effective at resolving issues, planning, and decision making.
In this vein, IBAR is a better choice for comprehensive decision-making for organizational development. On the other hand, SWOT is a better choice for getting a snapshot of the current state of organizational operations.
The best choice between the two rests on the specific results a practitioner attempts to achieve–long-term planning or a snapshot of current conditions.
—Helen R. Metcalf
Harbour, S. (N.D.). What are the benefits and detriments of SWOT analysis? CHRON (Houston Chronicle). Retrieved from: https://bit.ly/3ugXwmR.